Beauty for me is freedom, its laughter, its dancing. I believe a person is at their most beautiful when they are their most authentic selves. I think when I was younger I probably thought about beauty in more traditional terms.

When Layla and Mya started their business, Suga Babes, in April 2012, they had one dream - to sell sugar scrubs online to family and friends.

For someone who spends her lunch hour lurking around beauty shops and returns to work with swatched arms, the Indie Beauty Expo (IBE) is my literal heaven. Having stumbled upon it last year through a co-worker’s suggestion, I made sure to attend this year’s as well.