Shop Black Owned Holiday Guide

It’s more important than ever that we pour into our communities and support small businesses. One great way to do this is to shop Black-owned for the holidays. I hope you check out the shops of all of the proud sellers on this list. You’re bound to find the perfect gift for your friends and loved ones!

Books & Journals

Purl by Michele Evans

Using a mixture of poetic forms varying in subject, shape, style, and size, purl reimagines timeless myths from Homer’s Odyssey. Stitched from classical translations, verses honoring feminine forces swirl across modern epic landscapes. This poignant debut collection, inspired by the poetry of Phillis Wheatley Peters, amplifies a chorus of the marginalized: queens and maidens, mothers and daughters, wives and mistresses, goddesses and slaves, “brimming with songs/ muffled voices rarely heard.” With each page turn, readers are invited to celebrate the resilience of women bound by those universal traumas threaded through literature and life.


This title will be released on February 14, 2025. Preorder here.

I Breathe For Me by Reesa Shayne

An empowering children's picture book that celebrates the power of the breath and the inner strength that comes from within.

Rated 5 Stars by Literary Titan and Readers' Favorite.

Age Range: 5-10 years old

Picture Perfect Reads

Penelope and the Power of Positivity by Charnetta Williams, MD

Children’s hardcover picture book

Wondering how to help your child turn “I can’t” into “I can”? “Penelope and the Power of Positivity” is here to help! In this inspiring story, the main character Penelope, faces her own fears and self-doubt, showing kids that they can overcome obstacles with a positive mindset. Perfect for building confidence and curiosity—this journey helps kids see that anything is possible! $16.99 Specifications: 8.5 X 8.5 inch hardcover book 32 vibrantly illustrated pages Ideal for children aged 4-8 years

The Secret of the Golden Clues by Paula Banks

The Secret of the Golden Clues is a heartwarming Christmas story perfect for kids who love mystery, adventure, and holiday cheer. Come along with Peyton and her friends on this unforgettable journey filled with laughter, fun, and the magic of Christmas. Will they solve the final clue and uncover the ultimate Christmas surprise? Find out in this festive adventure! Perfect for parents, teachers, and young readers looking for a holiday story that celebrates friendship, teamwork, and the true meaning of Christmas.

Christie Cruise’s collection Thick Black Lines is a vibrant reclamation of voice, a taking of space with poems that sing and sting the psyche into deep compassion. “I found a sacred place within me—fat, Black, beautiful me. And, oh, the heavens I hold…”

Departure Story: a novel

Join Celestine on a courageous journey from Guyana to the USA in this inspiring tale of resilience, determination, and self-discovery. Follow her as she overcomes culture shock and prejudice to pursue her dreams of higher education and a brighter future. From the warmth of her homeland, Guyana, to the chill of a Midwestern winter, Celestine’s story will touch your heart and inspire you to reach for your own aspirations.

Barbara Howard Books

Mystery and Romantic Suspense books

Spoken Black Girl Issue 5: Motherhood

Spoken Black Girl Issue 5 delves into the profound and often overlooked topic of Black Motherhood, presenting insightful viewpoints on the maternal mortality crisis and the formidable challenges that Black mothers encounter. This issue uplifts the joys and challenges of motherhood, highlighting issues that impact Black women the most, from fertility, maternal health, maternal mental health, birth stories, and depictions of motherhood's most enlightening moments to reflections on generational trauma and hope for generational healing. This issue features art, photography, poetry, essays & fiction from emerging creatives. The cover features Author Leonora Martelly, founder of She is Made.

The Arrivista Planner

The Arrivista Planner is designed with intention to guide unapologetic women toward purpose, vision, self-care, inspiration and excellence, The Arrivista Planner isn't just about jotting down goals and crossing them off. The digital community that accompanies the physical product is ushering in a new era of successful, purpose-driven, grounded women. Different from the other bright, cheery, women-centered planners, The Arrivista Planner has a bold, daring style that speaks to the inimitability and incomparable style of a woman on a mission.

Accessories & Apparel

Shades Of Cinema

I sell Film And Bookish Merchandise For Filmmakers and Book Lovers

Shades of Cinema

I sell Film And Bookish Merchandise For Filmmakers and Book Lovers

Sew Moxie LLC

Bookmark & Book Sleeve (Perfect Pair for Bibliophiles)

Monumental Moments Greeting Cards & More Llc

Handmade Greeting Cards (& writing services)

All About You Candle Co.

100% Soy Candles, Wax Melts & Car Fragrances . 7-10oz assorted colored glass jars. Handmade & handcrafted with premium fragrance oils.

Book and Reverie

Book-themed candles.

J.J.L. Candle Co.

Miss U Much- 11.5 oz coconut soy wax candle with notes of mango and coconut milk.

Spoken Black Girl X Dani Doodles Black Maternal Health Water Bottles & Travel Mugs

This exclusive line of drinkware was co-created by Danielle McDonald and Spoken Black Girl to raise awareness about the importance of Black Maternal Health while highlighting an up-and-coming Black woman artist!

Reflektion Design

Fulani Brass Hoop Earrings

Bougie Writer Cropped Hoodie

This cropped hoodie speaks to your inner bougie writer. You deserve the world and nothing less! Wear this hoodie with pride and let the world know you're a storyteller!

T- Shirts & Apparel by The Brilliance Brand

T-shirts and Sweatshirts

Divine Eternal Legacy

Let the Festive Spirit of Christmas Spread All Around Sweatshirt

Amania Afrik Co

Bold print clothing pieces for men and women.

K.Andreas

Women’s Clothing

per Jhané Boutique

per Jhané embraces that every woman leans into her glamorous, soft, delicate, and romantic side with every clothing piece she wears.

TJKreationZ

Personalized items t-shirts, hoodies, tumblers, journals and so much more!

SSM Candy Store: Coffee & Tea flavored


Skin & Body Care

So.Classik Men’s Grooming Care

The Classik King Set Discover the Power of the Classik King Set:

Beard & Face Wash: Gently cleanses your beard and face, removing dirt, oil, and impurities while leaving your skin feeling refreshed and revitalized. Beard Conditioner: Nourishes and softens your beard, reducing frizz and promoting healthy growth. Beard & Hair Butter: Provides deep hydration and protection, leaving your beard and hair soft, manageable, and full of shine. Face Scrub + Mask: Exfoliates dead skin cells, revealing a smoother, brighter complexion. The mask then soothes and nourishes your skin for a radiant glow. Face & Beard Oil: A lightweight oil that moisturizes and conditions your beard and face, promoting healthy growth and reducing dryness. Beard Balm: Provides hold and definition to your beard while adding a touch of natural shine. Soap Bar: Select from the beard & shampoo bar or the exfoliating body bar.

Prose & Glow

Literary inspired candles and greeting cards


COCOA BUTTER CASHMERE NOURISHING BODY OIL

Cocoa Butter Cashmere Nourishing Body Oil- This relaxing beauty has notes of warm spices, rich cocoa butter, olive wood, and a touch of coconut sweetness,to top off the experience. Ingredients: Prunus amygdalus dulcis (Sweet Almond),Helianthus annuus(Sunflower Seed oil),Simmonsia chenesis(Jojoba oil),Vitamin E., Phthalate Free Fragrance This is a 4 oz quantity

Kissed By A Bee Organics

Whiskbee All-Natural Deodorant

Love Balungi

Smooth like Butta

Body butter. It is made with mango, shea and cocoa butter and natural oils. Whipped to perfection to leave your skin smooth and moisturized.

Luna's Groove

Whipped Shea Butter and Lip Balm

Royalty Creations

Natural Hair Products and Hair Care

Fabyoulife

At Fabyoulife, we create luxurious skincare that celebrates black skin. Our body butters, oils, and skincare routines are crafted to elevate your everyday rituals, helping you feel confident and pampered in your own skin. Self-care isn’t a luxury—it’s a lifestyle.

Services & More

Mindfulness Coaching for Moms of Neurodivergent Children

Emelda DeCoteau coaches Mamas raising neurodivergent kids (Autism, ADHD, Down Syndrome, etc.) who are often overwhelmed and exhausted by their day-to-day responsibilities. During our one-to-one sessions, we focus on - - Identifying your unique stress type, and how this determines the ways you experience stress in your mind and body. Exploring which mindfulness tools are most supportive for you.

Cocoa Styling

Color Analysis and Body Positive Styling for PoC

Station 1923 Rubs & Seasonings

We're Station 1923 — and our all-in-one rub and seasoning blends are crafted with one goal in mind: Making it easier for you to cook at home. Each Station 1923 blend is an all-in-one flavor powerhouse, packed with everything you need to create great-tasting meals — minus the preservatives and heavy salt.

Giraffe Snacks 🦒

Infused Snacks…Homemade Edibles

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Launching Write Heal Thrive, A New Membership Platform For Black Women Writers